Introduce your learning and incentive program through your existing channels like social media, webinars, events, tradeshows, email marketing etc. Consider sharing:
- The benefits of taking your training
- How to register
- Highlight specific courses, products, services
- Use pictures and testimonials from other customers to promote your program
- Announce/Explain the incentive program
- Showcase a few of the incentives
When announcing your incentive program, here’s a template you can use:
Hey {first name},
I’m excited to announce we’ve introduced a rewards program to our learning community! We wanted to spice-up your training and show you how much we appreciate you learning with us.
When you complete lessons and courses, you will now start earning {virtual currency - coins, tokens, points etc.}. The more you learn, the more you earn! Visit our store to spend your {virtual currency} on items of your choice, or go wild in one of our auctions or raffle draws!
You can earn even more currency for {list your reasons}:
Successful friend referrals
Posting positive reviews on social media
Being helpful in our learning community.
At this time, {coins} are collecting on your dashboard for your completions. Just click on the “Visit the store” button to go shopping!
You can learn more about our exciting new rewards program by visiting the Information page in our rewards store.
Thanks again for learning with us,
Your name/company
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